What is one of the main goals of applied anthropology?

One of the main goals of applied anthropology is to assess and address modern social issues. This aspect of anthropology emphasizes the practical application of anthropological methods and knowledge to solve real-world problems within communities. Applied anthropologists often engage with contemporary issues such as health disparities, education access, poverty alleviation, and cultural preservation. They work collaboratively with affected communities to understand their needs and create culturally appropriate solutions that foster positive change.

The focus on modern social issues distinguishes applied anthropology from more theoretical branches that might engage with past societies, such as reconstructing ancient cultures. This practical orientation enables applied anthropologists to contribute meaningfully to policy-making and program development, ensuring that their work has a tangible impact on people's lives today.